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Powerful products should still feel obvious.

Products that turn complex ideas into experiences people can actually figure out, use, and love.

Solana Foundation
Jupiter
Superteam
Forma
SendAI
Pudgy Penguins
What you get

Complexity is not an excuse for a confusing product.

The harder the thing underneath, whether it’s a protocol, a model or a new kind of workflow, the more the interface has to carry. If people can’t work it out in their first few minutes, how good it is stops mattering.

  1. 01Product Audit

    An honest look at what you have. Where people get stuck, what’s working, and what to fix first.

  2. 02User Journey Mapping

    Every step from first visit to daily use, laid out so the gaps are hard to miss.

  3. 03Wireframe & Prototyping

    Flows sketched, built and clicked through early, while changing your mind is still cheap.

  4. 04AI Slop Refinement

    Shipped it fast with AI and it shows? We take it apart and put it back together with the care it skipped.

  5. 05Information Architecture

    Structure, navigation and naming that match how your users think, not how your org chart looks.

  6. 06Interface Design

    Every screen designed in detail, down to the empty states, errors and edge cases most teams discover in production.

  7. 07Agentic Design Systems

    Design systems written for your team and for the AI tools now building alongside them, so what gets generated still looks like you.

  8. 08User Testing

    Real people using the product while we watch. Changes come from what they do, not what they say.

  9. 09Website Design & Dev

    Your website designed and built. Fast, clear, and easy for your team to keep up to date.

How we work

The people you meet are the people doing the work.

Small on purpose. Trusted senior talent joins when the work needs more minds.

  1. 01

    Learning your product

    Using it, reading the data, meeting users.

    Product audit · Analytics · Interviews

  2. 02

    Mapping before drawing

    Journeys and structure before any screen.

    Journeys · Architecture

  3. 03

    Designing in the open

    Clickable early. Tested on real people.

    Prototypes · User testing

  4. 04

    Through the build

    Specs and answers until what ships matches.

    Specs · Components · QA

Have had a great time working with the Juicebox team across a range of Superteam initiatives. They’ve been a great creative partner throughout.

Neil ShroffAdvisor @SolanaFndn

Works well with

Product is where people meet all of it. One flow, the whole product, or the site around it.

Strategy

Visual & Verbal PositioningResearch & Insight
Brand NomenclatureStorytelling & Narrative

Finding what matters, cutting what doesn’t, and giving good ideas a clearer path forward.

Brand

Visual & Verbal IdentityMotion IdentityArt Direction
Type & Color SystemsIconographyIllustration

Distinctive identities that make good companies easier to understand, trust, and remember.

Motion

UI & Product MotionBrand MotionMotion Guidelines
Concept & StoryboardingExplainer Videos

Stories and Impacts that make products easier to understand and launches harder to ignore.

Get started

Harder to use than it should be?

Show us where people get stuck. We’ll find the way through.